The women’s health and safety campaign group, The National Health Forum (NHF), said in a statement on Tuesday that a new product named by the company was “a very positive step forward for women”.
“It is a product that is designed for the use of women who are more likely to be in a close relationship and who also have a lower body temperature,” the NHF said in its statement.
The product, called ‘Pulse’, is made from “natural, sustainable and organic ingredients, including vitamin E, folic acid, vitamins A, C and E, and potassium citrate”.
“We welcome the endorsement of this product by the NHFs new chief executive, Dr Pratima Dattatreya, and we hope that it will inspire other manufacturers to follow suit,” the group said.
“The new product will help the millions of women in India who are experiencing menstrual disorders and may be reluctant to seek help due to the limited number of female deodorators available to them.”‘
Women are not as sensitive as men’A spokesperson for the company, Kishore Shinde, told The Hindu that the new product is “designed for women who have a low body temperature, so the temperature of the deodoriser is much lower than what they have been using”.
“This product will be available in the second half of the year,” Shindean said.
According to the NHFS, the “average” body temperature for women in the age group between 18 and 45 is 40 degrees Celsius, while for men, it’s 27 degrees Celsius.
“Women’s bodies are not so sensitive as they are men’s bodies,” the organisation said.
“It is also important to remember that women have an advantage in terms of body temperature compared to men’s.”
“Therefore, a deodorizer made for women should also have less irritation, and it should also be made in a way that is not toxic to women,” it added.
The company’s marketing materials state that “Pulse” “is designed to be used as an alternative to other deodorizers, such as the Deodorant and Lotion category of products”.
The product also has a “low” alcohol content.
“We are very conscious of the fact that there is no alcohol in the product, and therefore we have done all of our research and have chosen the best ingredients for this product,” Shonte said.